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Ever heard of a UX designer before? Me neither until Imogen Meborn Hubbard…

Rosie Hiskey

So what is a UX designer?


A UX designer is always focused on user experience and making sure it is the best it could possibly be for the brand. Making sure there is good engagement and the smoothest possible experience for the buyer also carrying out research to meet the buyers needs and see what they are responding best too.


What does a UX designer do?


A UX designer focuses on the relationship and interactions between people and everyday products like apps and websites, or any type of product that has any type of user experience, to help the business run smoothly and effectively.


UX designers make their choices by combining knowledge from business, market research, technology, psychology and many other aspects. A UX designer helps to provide a faultless user experience to ensure that the brand can succeed and provide an effortless experience for the consumer.



How do you become a UX designer?


There is not one set path to joining this career however within all the avenues experience and skills with Technology and Data analysis are required. ​

Some different routes to joining this career path are; ​

· A university Course​

· A college Course ​

· An apprenticeship ​

· Directly joining/ Applying.


What Skills are required?


· knowledge of computer operating systems, hardware and software​

· to be thorough and pay attention to detail​

· complex problem-solving skills​

· persistence and determination​

· analytical thinking skills​

· to be flexible and open to change​

· the ability to use your initiative​

· Maths knowledge​

· to have a thorough understanding of computer systems and applications​

(Taken from Gov.co.uk)


How many people currently work as a UX designer?


The UX designer job role is constantly growing demand in the UK and company’s all over are now creating job applications and recruiting. Especially with the metaverse growing and online fashion being the thing of the future, brands are trying to keep up with the intention of employing to guarantee the future of their brand. ​


Currently in the UK there are agencies all over specializing in UX design and most top fashion brands and even high street brands have employed a UX designer. The job role is only getting more competitive however is still widely in demand as brands are constantly wanting to improve themselves and understand their consumer.


IMOGEN MEBORN HUBBARD – In house UX designer at Conde Nast


(Imogen's UX Process 2021)

“How would you describe what you do?

I’m an in-house user experience designer at Condé Nast International, working across Vogue’s digital products and services. I carry out research, rooted in both data and psychology, to better understand Vogue’s digital readers (or ‘users’) around the world. I want to know what they’re interested in, what they do online, how they use Vogue’s sites or apps and what Vogue means to them. I then distil this research into insights that will help us to craft websites and apps that are valuable, intuitive and engaging for our users.

What does a typical working day look like and where does it happen?

At any one time I’ll either be carrying out research, synthesising our findings into useable insights, sketching out designs, working with the team to get the finished designs live, or juggling all of the above. Location-wise I’m mostly in the office or working from home. Sometimes I’ll be travelling to interview users around London or, if I’m lucky, to other countries to do research with global Vogue users in person.

How collaborative is your role?

Extremely collaborative! You need to be constantly feeding back what you’ve learned about your users to the immediate team (visual designers, data analysts, product managers, project managers and developers) and collecting their ideas and input. Close collaboration with your team makes it more likely that your shared priorities and live product are aligned with your users’ needs.”

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