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The work that goes into being a fashion Blogger/Vlogger…is it as easy as people think?

Rosie Hiskey

In recent years the fashion vlogger and blogger has been a popular career choice amongst many young people. However it takes a lot more than a few Instagram pictures to gain a following and ultimately become successful.

(Victoria 2017)

Ten years in the making Victoria Magrath better known as Inthefrow online established in 2012 when she was just 22, has spent years building her empire of fashion and advice showcasing fashions new looks and creating styled blogs.


Constantly uploading on YouTube and Blogging is now a full time job for Victoria always keeping up with the new trends yet showcasing her unique take on things is what has kept an audience for her. Her passion for fashion comes across in her videos and makes them gripping and interesting to a viewer. Trying to be as upbeat as possible in her blogs does inspire people within the world around which is primarily negative to most people her blog is an escapism from the real world with her likeable character being another selling people.


To me Victoria is really inspiring to have accomplished so much so young in the fashion industry from being a lecturer in fashion to running her own business. Some advice she has recently given has stood out to me in an interview about starting your own fashion blog;

(Screenshot of blog 2022)

“Be authentic, it’s very easy to see what other people are doing and to try to emulate them, but that never works. Find your voice and a style that really suits you and then be consistent – keeping up the content as much as possible is what’s going to help you grow and succeed.”


In conclusion to my original question no being a fashion blogger isn't as easy or simple as often made out in the media. It is a tough job which needs endless planning , well thought marketing and strategic uploads. This job is never guaranteed a pay check at the end so is a massive risk to take. However can be incredibly rewarding if you hit the right audience.


Links to check out to see more of INTHEFROW...


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